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What is Marketing?
Marketing is a process of constant learning and educating involving yourself, your team, your dental community and your patients. Marketing must find ways of creating patient and referring dentist experiences that are unique, convenient, memorable and that set your dental practice apart. Marketing is only effective when it exceeds patient and referring dentist expectations.
Marketing in all of its forms must communicate trust through all of your business infrastructure – your management, your technology, your clinical results, your financial policies, your professional relationships, your associations, and more. Marketing’s end goal is to facilitate practice growth, increase profit, help your business maintain success and relevance, and to help you experience the intrinsic rewards of helping others.
There are Many Vehicles with which to Market your Practice:
but, to be truly effective, marketing must not forget perhaps the most important: The Patient Experience and Customer Service. Current research shows us that the customer experience drives sales and customer loyalty. Hospitals and small businesses investing in the patient experience increase their revenue by 1/3.
When your financial coordinator is presenting a treatment plan, he/she is marketing. When your front office is handling a patient complaint, they are marketing. When you are deciding to accommodate a patient during a busy day, you are marketing. When you are calling your patients before leaving the office, you are marketing. When you are sending your treatment reports out on time, you are marketing.
Marketing Strategy: Marketing strategy varies depending on the stage of development your practice is in, market conditions and your goals. Stages of small business development, for example: survival, success, success-growth, etc. affect your marketing strategy. Your strategy should be evaluated yearly.